Facebook is without any doubt one of the most popular social media network with millions of daily users. It has been become an important part of our lives. This is why it is a great platform for marketers in order to reach out to large customers and make huge profits out of these platforms. Just like Google, Facebook also runs its own PPC advertising campaign and is a great tool for Businesses to cover large targeted section.
But many a times we are stuck in a dilemma weather to boost you post or start an advertising campaign. Both of these steps are a great way to ensure the visibility of your page but it depends upon the aim, content and the marketing strategy of the company as to which one is better for them.
In order to understand which one is better, first you need to understand the significance of both these techniques and what they actually are.
Facebook advertising is the key source of revenue for Facebook and is considered to be the backbone of the company. Your Facebook page is visible to only those who have followed your page. One can easily run Facebook news feed ads in order to reach out to potential followers or customers by targeting them through its PPC platform. Facebook PPC is quite similar to Google Ads but differs in specifications. And more over Facebook PPC is quite cheaper as compared to Google Ads.
You can create your ad using images, videos, text and URL and then present it in creative format to the target audience. This type of advertisement is more sales oriented.
Facebook Boosted Post
Facebook post is the content that we share on our Facebook page in order to share with your followers. Now boosting a Facebook post is a PPC technique in which you can increase the reach of your Facebook post by running an ad campaign and targeting your proffered audience. This is a great way to increase the page followers and visibility as well. If your content is great and has the potential to increase your followers, it is the best option to boost your post and reach out to more potential followers.
Both of these techniques are excellent choice to increase the brand visibility, but there are a lot of factors that can influence the efficiency of one over other.